The Top 5 Stories in Mobile Marketing This Week

The Top 5 Stories in Mobile Marketing This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), says responsive design will be more important than ever in 2014, particularly for brands and advertisers looking to generate more sales and brand loyalty through the mobile channel.

At the start of a new year, professionals across the marketing and advertising world begin the search for “what’s next” – the hottest new trends, tactics, and tips for effective marketing in the new year.

It’s an annual New Year tradition. Every January, the Consumer Electronics Show comes to town (specifically, Las Vegas) to show off the hype the groundbreaking technologies that will find us sooner or later across the global retail electronics landscape.

Ahead of last week’s Christmas holiday, mobile app downloads were predicted to reach new all-time highs. And the the projection was realized, Flurry announced Monday. With connected devices fast-becoming “part of our Christmas and Thanksgiving traditions,” the holidays now bring with them a bounty of new devices in need of apps.

PCWorld reported this weekend that the world’s largest app stores have been infiltrated once again. According to the report, cybercriminals are using third-party app sites to sell “reverse-engineered versions” of some of the top paid apps on the Google Play and Apple App Stores.

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