The Top 5 Stories in Mobile This Week

The Top 5 Stories in Mobile Marketing and Advertising This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

Despite ample hype surrounding the efficacy of Twitter’s suite of mobile advertising products, it looks like the microblogging giant still lags behind its two biggest competitors in mobile, social, and advertising.

While mobile communications have never been more popular or pervasive, consumers are quickly turning away from traditional SMS and finding newer – and no cost – solutions for messaging their friends and family members digital messages and  media.

One need only glance around their immediate surroundings when out in public to realize that people everywhere are using their mobile devices anywhere and everywhere at virtually any time. Day in and day out, one of the most common uses for these devices, including smartphones and tablets, is that which used to be done solely on laptops and desktops: checking email.

On Thursday, North American Bancard, a credit card processing behemoth, and PayAnywhere, a leading mobile payment solution, confirmed a new partnership with residential and commercial repair, maintenance, improvement and renovation experts Mr. Handyman.

2014 will be a banner year for mobile ad spending. That’s according to a new report from Gartner published this week. Citing improved market conditions ripe for an added infusion of advertising cash into mobile, global mobile advertising spending is forecast to reach $18 billion in 2014, up from the projected $13.1 billion in 2013.

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