The Top 5 Stories in Mobile Marketing and Advertising This Week

The Top 5 Stories in Mobile Marketing and Advertising This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

With SMS now accessible by 98% of U.S. mobile phone users, yielding the highest open rate within mobile marketing, text messaging will remain a marketing powerhouse in the digital age for the foreseeable future, with no imminent threats to its practically unmatched superiority.

Trader Joe’s, the hugely popular chain of specialty grocery stores that number more than 400 across 30 U.S. states, is going mobile with its marketing and efforts to cultivate additional brand loyalty.

Apple on Monday reported record earnings for the company’s first fiscal quarter of 2014, the three-month period ending December 31st. During this critically important holiday quarter, Apple posted earnings of $14.50 a share on sales of $57.59 billion. iPhone and iPad sales for the December quarter broke all previous records for Apple, which sold 51 million iPhones and another 26 million iPads.

Pinterest may already be a household name, but its perceived heft and potential among social media marketers is still vastly underestimated.

While the growth of some industries and marketing practices are so minuscule that their expansion can only be comprehensively evaluated on an annual basis, it’s a different story altogether for mobile marketing.

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