Kinetic Social is mastering the new “I scream social” — a term that could be used to describe particularly successful stabs at penetrating the social media marketplace.
An innovative social marketing data and technology company, Kinetic Social has launched “Creative Studio” to help advertisers create and curate on-brand content that “delights audiences and excels on social.”
“Creative Studio is a full-service offering, helping brands create authentic moments for initiating conversations that move beyond product-centric ad messaging,” a statement provided to MMW reads. “Built for client teams who lack the experience developing creative for paid social advertising or who simply want a partner to handle their social creative, Creative Studio help brands create cohesive social solutions at every step in the process.”
Clients of Creative Studio can access teams of creative directors, designers, copywriters, and technologists who understand the intricacies of integrating a brand with social. Complete creative service from copywriting and graphic design to interactive digital experiences are part of the package.
“Innovative optimization methods and technology provide a huge benefit for marketers, but they are not the only components of an entirely successful social campaign,” said Don Mathis, CEO of Kinetic Social.
What makes the difference? As always, superior content.
“We’ve seen consistently that good content means good performance and great content means great performance,” Mathis explained. “Every detail counts, and creative has the power to sway a consumer from clicking through to scrolling down and away from an ad. Social is not just about delivering pretty pictures, but about offering a moment of insight into how a brand can humanize and augment a customer’s quality of life.”