Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones and tablets.
According to the latest industry data presented, time spent on a mobile device by the average U.S. consumer has climbed to 2 hours and 42 minutes per day from 2 hours and 38 minutes per day in March of 2013.
“Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hours and 19 minutes per day,” Flurry revealed on Tuesday. “Time spent on the mobile web continued to decline and averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.”
Notwithstanding the fact that most mobile device users spend the lion-share of their time engaging with apps, the mobile browser isn’t altogether forgotten. 14% of “mobile time” is now spent on a mobile browser, with Safari being the most popular by a mile.
Flurry says that that time has proven that mobile apps are more than just a fad. In fact, apps are now “completely dominating mobile,” and the mobile browser has become all but a single application swimming in a sea of apps.