MMW has learned that The National Postal Forum (NPF), an annual event connecting United States Postal Service (USPS) executives and mailing professionals nationwide, is going digital.
Joy Gendusa, founder and CEO of Clearwater-based marketing firm PostcardMania, has purportedly been tapped to serve as the official presenter for the March 2014 event. Her topic? “How businesses can integrate direct mail and online technology to seamlessly (and automatically) take advantage of world’s largest ad network — Google.”
“I’m extremely honored and excited to present Direct Mail 2.0 as a marketable, self-sustaining product to fellow mailing professionals,” said Gendusa in a press release provided to MMW this morning. “Its most important aspect, aside from the power it has to generate revenue, is its automation. This technology basically runs itself, and it greatly enhances the longevity of a direct mail campaign without making business owners or end consumers lift a finger.”
In an industry lately been overshadowed by attractive but untested new media, Gendusa’s fully integrated Direct Mail 2.0 offers the best of both marketing worlds: the reliability of direct mail combined with the automated and far-reaching power of Google.
“It’s so exciting,” said Gendusa, “To finally be able to share this product with my industry.”
The NPF is set to take place March 16–19, 2014, just outside of Washington, DC.