Social media has already become a driving force across myriad and diverse industries. As expected, 2013 saw the continued rise of social networks, and while some have come and gone (we’re looking at you MySpace), we know that there are many that are here to stay. That means that there will be an even greater demand in this new year for individuals who are skilled in the social space and knowledgeable about digital marketing.
So what do industry analysts and marketing professionals believe will be the hottest jobs in social media and digital marketing for 2014?
- SEO Specialists
With so many new websites flooding the Internet every day, it can be difficult to get noticed. An SEO specialist is the solution to this problem for many. Coupled with the marketing power of a well-utilized social network, proper SEO can get you noticed fast. In order to become a specialist, you have to be willing to be flexible and learn many different disciplines, from HTML to blogging.
- Social Media Marketing Managers
It takes time and special talent to run a successful social media marketing campaign—two things which many companies just don’t have enough of within their present roster of employees. A social media manager both builds and runs these campaigns. Knowledge of each social media outlet, their marketing strengths and weaknesses, and how to run a successful campaign are a must.
- Blogger and Social Network Copywriters
With all of these new campaigns cropping up, there will be a serious need for writers who can author convincing, engaging, relevant copy. Excellent writing skills and creativity are going to be essential skills for these future media moguls.