Technology Helps Marketers, But It Takes Time to Incorporate New Tech

Of course, marketers are always adopting and incorporating new technologies into their strategies. But that’s not an overnight process. “According to a July 2015 survey, almost a third …

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Technology Helps Marketers, But It Takes Time to Incorporate New tech

New-TechnologiesOf course, marketers are always adopting and incorporating new technologies into their strategies.

But that’s not an overnight process.

“According to a July 2015 survey, almost a third of them said it takes four to six months to fully integrate new technologies into their marketing efforts,” reports eMarketer.

That insight comes from Skyword, a content marketing company, and Researchscape, a personal-services startup. These companies looked at the length of time it takes for U.S. marketers to fully integrate new technologies into their marketing efforts.

“Essentially, it varies,” according to eMarketer. “For example, 12 percent of respondents said it took them a month to fully integrate new technologies into their overall efforts and 21 percent of marketers said it took them seven to 12 months.”

And it could take longer. Fully 7 percent of marketers said it took them one to two years to fully integrate new technologies into their marketing efforts and one percent of respondents said it took them more than three years.

While new technology is providing exciting new opportunities for marketers, it’s not always easy to navigate the transitions. It takes time — as marketing professionals admitted in the survey.

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