On Tuesday, the team at Tango – a mammoth mobile messaging service with more than 200 million registered members – reached out to MMW to brief us on their latest news.
With an added emphasis on discovering and sharing content via mobile, Tango is launching “Tango Channels,” which the company describes as being a new way to bring premier content into conversations from publishers, brands, and people they love.
Best of all, it takes place within the Tango app. Tango members can browse Channel categories such as Entertainment, News, Sports, Lifestyle, Humor, and Music.
Partners at launch include Spotify; Vevo; AOL, including Cambio, Huffington Post, TechCrunch, and StyleList; CheezBurger; Dailymotion; Getty; 500px; 8tracks Internet radio; WhoSay; and musical artists OK Go and Slash.
Tango plans to bring on additional Channel partners in the near future.
“Tango uniquely blends messaging, social discovery and content into one platform. This is a huge differentiation from all other messengers. Tango members now have even more exciting ways to connect with others through shared interests and premium content, whether it’s talking about the latest viral video or last night’s baseball game,” explains Uri Raz, founder and CEO of Tango. “We’re thrilled to kick off Tango Channels with such an exciting set of content publishers and brands, enabling them to spark conversations on Tango.”