Verizon’s Yahoo Acquisition Worth Celebrating, Says AOL Chief
On Monday, the news became official. Verizon and Yahoo! announced that they have entered into a definitive agreement under which…
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Yahoo Pushes New Content Marketing Offerings
Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and…
Yahoo Highlights The Explosion of Native Advertising
Native advertising is working out well for Yahoo. Just how well? The company has just released a new infographic that…
Yahoo Plays Up the Positive at Mobile Dev Conference, Despite Recent Struggles
When Yahoo CEO Marissa Mayer took the stage last week at the firm’s annual conference for mobile app developers, her…
What’s Next for Yahoo? Board of Directors Forms Independent Committee to Figure it Out
With rumors swirling that Yahoo may soon be the target of a high profile acquisition, the company is making it…
Yes, It’s True: Verizon Confirms Company Considering Bid for Yahoo
Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid…
Yahoo Causes Ballyhoo with Email Restriction on Test Group of Email Users
Ad blockers are a big topic of conversation as of late and for good reason. Their prevalence could upset much…
Google, Yahoo Playing Nice in Mobile, Desktop Search Agreement
In its Q3 2015 results published yesterday, Yahoo didn’t wow on profits, but there was some good news burried in…
WSJ: Yahoo’s Marketing Chief Kathy Savitt Steps Down
The Wall Street Journal is reporting that Yahoo’s marketing chief Kathy Savitt is leaving the prominent Internet company. Savitt, who…
Yahoo Launches Livetext as a ‘New Way to Connect’
Yahoo is at it again — making another bold move in the realm of mobile communications. According to an announcement…