Innovative New Mobile Marketing Planning Tool Launched
WPP firm Tenthavenue, TNS, and mobile firm Joule have joined forces to launch an innovative mobile marketing planning tool called…
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WPP's Mobile Marketing Getting Boost with Location Data
Over the weekend, The Data Alliance – a WPP company – confirmed a new partnership with Factual, the self-proclaimed experts…
WPP’s Sir Martin Sorrell Sees Big Growth in Mobile Marketing
Sir Martin Sorrell, chief executive of the advertising group WPP, predicts a slow growth in the upcoming year for the…