Is Virtual or Augmented Reality the Next Big Thing in Advertising?
The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual…
virtual reality
Read More
YuMe Study Reveals VR Advertising Delivers Highly Memorable Brand Experiences
YuMe, Inc., a proven partner for video advertising leadership and innovation, in partnership with a number of industry heavy hitters,…
Virtual Reality: Red Hot But How Do Consumers Feel?
ARtillry, a publication and intelligence firm for augmented reality (AR) and virtual reality (VR), is out with a new report…
Samsung Announces New Virtual Reality Partnerships
VRJournal is reporting that Samsung Electronics has secured a host of new partnerships with regard to virtual reality. The consumer…
Google, FB Poised for Bigger VR Showdown
VRJournal confirms in a new report that Google is pushing forward with a new standalone Daydream headset. At its developer’s…
Virtual War: Google Steps Up Competition with Facebook
VRJournal reported Thursday that Google is forging ahead with a new standalone Daydream headset. At its developer’s conference, Google confirmed…
Google Buys VR Start-Up
VRJournal is reporting that Google has acquired Owlchemy Studios, a promising young VR gaming outfit widely respected in its industry….
New VR Tech Dazzles at Silicon Valley VR Expo
According to the inside scoop from VRJournal ahead of the weekend, Noitom made a splash at the world’s premiere virtual…
New Report Explores Branding Success with Virtual Reality
On Tuesday, VRJournal covered a new eMarketer report that highlights and underscores the power of virtual reality for branding and…
SMBs Score New High End Tech for Their Mobile Efforts
Appy Pie is rolling out new virtual reality and augmented reality features into its platform. The rollout, we’re told, allows…