MMA Webinar to Explore Location-Based Advertising Across Retail, QSR and Auto
Last week, the MMA sounded its promotional trumpet to herald its forthcoming webinar titled “The Top 3 Location-Based Advertising Insights…
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MMA Provides Stage for Mondēlez International’s ‘Mobile Futures’ Launch
As MMW covered Monday morning, Mondelez International is jumping into mobile advertising with a new program called “Mobile Futures,” which…
Mobile Marketing Association Elects New Members to Global Board of Directors
On Monday, The Mobile Marketing Association announced three additions to the MMA Global Board of Directors. The seasoned industry veterans…
MMA Drafts Privacy Policy Guidelines for Mobile Apps, Now Open to Public Comment
The Mobile Marketing Association (MMA) today announced new privacy policy guidelines aimed at governing mobile applications, which are now open…