Metro PCS, textPlus May Draw Consumers Into SMS Rate Fray
Recently we’ve reported on group texting, or SMS, services that have started en masse, like SMS GupShup’s “reply all” launched…
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Early iPad Ads Showing Above Average Engagement, Interaction Times
In a press release issued this morning, textPlus, PointRoll and AdMarvel detailed early campaign metrics from ads served on the iPad, showing high levels of engagement and long interactions times compared to traditional mobile ads.