MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the…
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Clickbait Central: You Don't Have to Visit Weather.com to Know Which Way the Wind Blows
To make a long — and very interesting — story from BusinessWeek short, the Weather Channel illustrates a metamorphosis that…
Infographic: How To Advertise on Pinterest
With all the chatter about the powerful impact of social media marketing, it’s important to remember that there are other…
Heineken Toasts Social Media Marketing
Brewing behemoth Heineken says its developing a social media strategy that capitalizes on real-time marketing in order to target consumers…
Infographic: The Social Media Demographics That Marketers Must Know
With a high premium placed on quality targeted advertising efforts, it’s no wonder that social media marketers and advertisers are…
Facebook Ramping Up Ad Targeting Resources
Quickly becoming one of the biggest forces in targeted mobile and social advertising, Facebook is forging ahead with another major…
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social…
The Dirty Truth of GPS-Generated Location
The following is a guest contribution by Rip Gerber, Founder, President & CEO of Locaid. It’s no secret that ad…
Catalina Pushing Personalized Mobile Advertising For CPG Brands
Chalk it up as another high-profile launch at the 2013 SXSW Interactive Festival this year. The team at Catalina, the…
Millennial Media Talks Targeting in New SMART Report
Millennial Media has published its latest SMART report, which covers data from Q2 of this year. All told, the report…
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