Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and…
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LinkedIn Reportedly Poised to Buy Pulse App
The biggest scuttlebutt in social media today is that LinkedIn will soon close a deal to acquire Pulse, a burgeoning…
The ‘Time’ is Right for Apple’s Digital Subscriptions
Beginning today for consumers in US and Internationally, Time Inc. is making digital subscriptions of all 20 of its consumer…
Digital Alliance Formed By Sports Illustrated and Turner Sports
It’s a match made in mobile heaven. And somewhere along the way it will probably involve swimsuits. Sports Illustrated has…
JagTag Creates One Of The Most Successful 2D Barcode Campaigns To Date, Over 100,000 Mobile Engagements
Whether you agree or disagree with the state of mobile barcodes in the U.S., there’s still massive potential for the…
Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell…
SI Banking on Barcodes For Swimsuit Issue
Sports Illustrated is planning a big promotional push for its forthcoming iconic swimsuit issue. For the annual release, SI will…