How HTML5 Is Changing Mobile Advertising
The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users…
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IAB Debuts Initiative To Standardize Rich Media Mobile Ad Units
The IAB is trying to standardize the way rich media mobile ad units are created and distributed in hopes of…
Millennial Media Campaign for Hyundai Proves Double-Digit Lift In Brand Favorability
In its recent “Millennial Monthly” update, Millennial Media showcased a recent campaign developed for Hyundai that shows how brands can…
Moolah Media Launches Real-Time Tracking For Its Mobile Click-To-Call Service
Moolah Media is a brand new startup, only launching out of private beta in January, and is today launching a…
4INFO Debuts Solution To Target Mobile Advertising By Audience Shopping Behaviors
4INFO today announced a new solution that enhances it’s already robust AdHaven mobile advertising platform to allow users to target…
2011 Mobile Marketing Outlook
The following is a guest post from Tony Nethercutt, General Manager, Mojiva. Mobile technology will “mature” Development of the mobile…