JC Penney Going Back in Time on Mobile, Advertising?
Print ads are dead? Mobile advertising and digital coupons are the future? That may not be true at JC Penney…
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Restaurants Can Be Smarter About Their Use of Smartphones, Mobile Technologies
Form national restaurant chains to the corner mom-and-pop bakery in your neighborhood, the deployment of mobile marketing through cutting edge…
Adobe Studies Ad Engagement in Digital Magazines
On Monday, Adobe published the results of a new survey indicating that advertisements in digital magazines – those which are…