IAB Releases First ‘Podcast Playbook’ for Advertisers
This week, The Interactive Advertising Bureau (IAB) released the “IAB Podcast Playbook” — the organization’s first-ever buyer’s guide for podcast…
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IAB Podcast Upfront Nearly Doubles in Size, Organization Says
Ahead of the weekend, the Interactive Advertising Bureau announced that AdLarge, Authentic (formerly Podtrac), CBS RADIO’s Play.it, ESPN, HowStuffWorks, Midroll,…
MMW Podcast: Pollfish’s Ray Beharry Talks Coming Era of Mobile-First Research
This week on the Mobile Marketing Watch podcast, we are joined for an important discussion by Ray Beharry, an adjunct…
MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology
This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to…
Could Podcasts Be Profitable? Digital Marketers Now Hearing About Opportunities
Up until now, marketing on podcast vehicles has largely been off the radar of most digital advertisers. But that was…
New Company Helps Podcasters Extend Reach And Advertisers Find Audience
Mesa Matrix, a newly formed company, has announced the launch of an exclusive digital platform that gives advertisers access to…
Does Talk Radio Still Work for Marketing Industry Leaders & Businesses?
The following is a guest contributed post from Marsha Friedman, a public relations expert and CEO of EMSI Public Relations….
Mobile, Wireless Technologies at the Core of New Podcast Series
The Mobile Technology Association of Michigan (MTAM) has just launched a new weekly podcast that is getting some serious attention…
There's a New 'Pioneer' in Connected Car Technology
Pioneer Corporation has just announced one of the first aftermarket in-dash car multimedia systems that will provide access to Apple…