IDC: Likely Rebound Ahead for Global Tablet Market
The overall decline of the worldwide tablet market will persist for the remaining months of 2016. But bright skies line…
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McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign
McDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This…
Gartner: Mobile Phones Now the Biggest Segment of The Overall Device Market
Mobile phones now claim the largest segment of the overall device market on a global scale, Gartner presents in its…
NPD: 75% of PCs Sold in 2017 Will Be Tablets
NPD DisplaySearch estimates that within three years, 75% of all personal computers sold will be tablets. Although some analysts object…
Mobile Continues to Erode PC Dominance
Canalys, a research firm that includes tablets in its assessments of the PC market, said this week that the world’s…
Gartner: Global Mobile, IT Spending to Hit $3.8 Trillion in 2014
Carrying significantly more weight than the typical frivolous New Year industry projections, the latest numbers touted by Gartner are getting…
Half of All PCs Shipped Next Year will be Tablets
Canalys issued a new report on Wednesday which predicts that tablets will almost out-ship all other PC form factors combined…
Report: Is Microsoft’s Personal Computing Empire Over?
In just five years, Microsoft’s share of personal computing devices fell from a once commanding 90% all the way down…
Microsoft Confirms Commercial Expansion of Surface PCs
This week, Microsoft announced what it’s calling the initial phase of its business-channel expansion plans for the Surface family of…
Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner…