Away from PCs, Shoppers Prefer Print Ads from Brands
If a consumer is away from a computer, wouldn’t mobile now be the best way to send a communication? Maybe…
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Report: Mobile Rapidly Surpassing PCs for Email Engagement
A new industry benchmark study revealed that more than 70 percent of customers of mobile-centric brands open their email on…
Is The Email ‘Click-Through Rate’ Obsolete?
It’s a head spinner, to be sure. The pace of change, that is. Just when marketers think they have something…
New Mobile Malware Targeting Text Messages
Capping off what has been, unfortunately, a busy week for mobile malware news, reports have surfaced to indicate that freshly…
Huawei Escalates Mobile Broadband Modem Dominance
On Thursday, ABI Research reported that mobile broadband modems and hotspot router shipments fell 21% year-over-year to nearly 73 million…
NPD: 75% of PCs Sold in 2017 Will Be Tablets
NPD DisplaySearch estimates that within three years, 75% of all personal computers sold will be tablets. Although some analysts object…
Mobile Continues to Erode PC Dominance
Canalys, a research firm that includes tablets in its assessments of the PC market, said this week that the world’s…
MMW Op-Ed: Advertisers Need to Know Americans LOVE Their Tablets
The following is a guest contributed post from Adroit Digital GM Scott German. Maybe you have stuck a toe in…
Gartner: Mobile's Impact on PC Market is More Massive Than Ever
The burgeoning global mobile device market has secured an absolutely devastating choke-hold on the PC market. According to new data…
IDC: Global Tablet Shipments to Top PC Shipments in 2015
It’s an achievement that has lurked on the horizon for several years now, but today the looming landscape that awaits…
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