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March 24, 2023

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opinion

  • Mobile Advertising

Using Agility as an Excuse for Indecisiveness

michael4 years ago1 month ago6 mins

The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is…

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Source: Pexels https://www.pexels.com/photo/bag-electronics-girl-hands-359757/
  • Opinion

The Laws Of Attraction In A Mobile-First World

michael5 years ago8 mins

The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a…

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  • Opinion

Follower Fraud: Stopping The Latest Scare In Its Tracks

michael5 years ago6 mins

The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by…

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  • Opinion

What Every Telemarketer Needs to Know About Bond Compliance

michael5 years ago7 mins

The following is a guest contributed post from Vic Lance, the founder and president of Lance Surety Bond Associates. He…

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  • Mobile Advertising
  • Opinion

Oath President of Advertising Shares 2018 Predictions

EmmaM5 years ago6 mins

The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time…

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  • Marketing Strategy
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  • Opinion
  • Virtual Reality

Is Virtual or Augmented Reality the Next Big Thing in Advertising?

EmmaM5 years ago6 mins

The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing
  • Opinion

Data Freshness is at the Core of Cross-Device Accuracy

michael5 years ago7 mins

The following is a guest contributed post by Keith Petri, Screen6, Chief Strategy Officer At Screen6, we have long believed…

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  • Marketing Strategy
  • Opinion

Premium Social: How to Hit the Brakes on the 65km-Per-Year Scroll

michael5 years ago8 mins

The following is a guest contributed post from Ben Le Tourneau, Integrated Director, The Operators. How far do you scroll…

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Storytelling is Dead: Reach Consumers Through Experiences

EmmaM5 years ago6 mins

The following is a guest contributed post from Paul Kontonis, CMO of WHOSAY To put a fine point on it,…

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  • Opinion

Follow These 10 Commandments To Help Grow Your Brand In 2018

michael5 years ago5 mins

The following is a guest contributed post by Larry Light, a global brand revitalization expert. With the approach of the…

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