Olympics Marketing Reveals Another Market Going for the Gold
According to a recent report from Bloomberg cited by the AGA, more than $1 billion was expected to be wagered…
Olympics
Read More
Taykey Takes a Look at Key Olympics Trends Data
MMW was privy this week to the latest Olympics trends analysis from Taykey. So what are the key insights gleaned…
The Olympics: An Opportunity to Reach & Engage Developing Markets
The Following is a guest contributed post from Marco Veremis, CEO of Upstream Very soon, the Olympic Games will once…
Did Apple Drop The Ball on Marketing During The Summer Olympics
Apple rarely makes a marketing mistake. But during the 2012 summer Olympics Games on NBC, the iPhone maker allegedly missed…
Women Take The Gold in Social Media Olympics
The summer Olympic games in London have united the world on social media. But if social networking was an Olympic…
Velti Says 4 in 10 Olympics Viewers Will Stream Coverage Via Mobile
Velti on Thursday published the results of a nationwide poll showing 40 percent of those who plan to follow the…
NBC Mobile Olympics Takes Gold With 87M Page Views
The Olympics have come and gone, but not without showcasing Kim Yu-Na’s grace on the ice, Apolo Ohno’s fast-growing medal…
Coca-Cola Launches Mobile Initiative for Winter Olympics
Coca-Cola is going mobile for the 2010 Winter Olympic Games. The beverage giant is behind a new Olympic Games-themed program…