It’s a Sell Out! NBC Celebrates Victory for Super Bowl Ad Success, Says 15 First-Time Advertisers Joined Pile-On
NBC has done it. Though inking 30 second ad deals for a cool $4.5 million a pop couldn’t have been…
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Mobile Video Shares Are The New Yardstick for Top Super Bowl Commercials
Last year’s Super Bowl video ads attracted almost twice as many shares online as the previous year. And 2014’s commercial…
NFL Scores with Mobile App Relaunch
NFL Digital Media this week announced the launch of a completely redesigned NFL Mobile From Verizon app. Now available in…
Execs Tell MMW How Verizon and NFL Deal Impacts Mobile Advertising
Earlier this week, the National Football League and Verizon Wireless announced the renewal of their agreement with a new, innovative…
Major League Baseball Taking Major Swing at Mobile
Following the successful deployment of mobile apps, mobile payments, and even augmented reality mobile games across the professional sports landscape,…
Study Shows Strongest Brand Loyalty on Facebook
Wouldn’t it be fascinating to learn which brands have the most loyal fans on Facebook? On Wednesday, we gained some…
NFL’s Denver Broncos Look to Score with iPad Playbook
We’ve all seen the hefty, 500-page paper playbooks that players, coaches, and other staff lug around the sidelines and away…
Miami Dolphins Score With Concerted Mobile Effort
As Mobile Marketing Watch has consistently chronicled over the years, NFL teams and other organizations across the professional sports landscape…
Verizon Preps for Super Bowl XLVI with Smartphone App Pack
There’s no shortage of amenities we all prefer to have at our disposal on Super Bowl Sunday. But with each…
Social Media to Drive Nascar in 2012
It’s been a rough couple of years for Nascar. Hindered by slumping television ratings and a reduction of core audience…
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