Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India,…
Mobile marketing ROI
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Mobile App Economy Still Stymied by Mediocre Metrics
eMarketer estimates that mobile ad spending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in…
Infographic: Analytics Driving Digital Marketing
It’s been said that in the world of mobile marketing, there are three little letters more intimidating than IRS and…
MMA Webinar to Tackle Social Media Integration, Mobile Marketing ROI
The Mobile Marketing Association’s next webinar is scheduled for Tuesday, April 30th, and registration is now open. The webinar –…
ROI Remains Top Concern and Objective in Mobile Marketing
They’re the three little words mobile marketers either love or dread the most – return on investment. For some with…
Apsalar Creates Buzz with Mobile Marketing ROI Tool
On Thursday, the mobile marketing community was buzzing with talk of a new offering from Apsalar, a provider of mobile…
Facebook, Social Media Marketers to Enjoy The Benefits of Nielsen Ratings
As reported in Wednesday morning’s Wall Street Journal, Facebook Inc. is getting its own ratings systems. In a move that…
eMarketer: One-Third of Mobile Marketers Don’t Monitor Mobile ROI
According to an insightful new report on the state of mobile marketing, mobile ROI remains an elusive concept for upwards…