IAB Finds That Mobile Videos Are Hottest at Home
On Thursday, the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence released “The IAB Mobile Phone Video Diaries.”…
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Mobile Ad Engagement Strong Among Tablet Owners
Based on the research and subsequent eye-opening findings of a new report from the Interactive Advertising Bureau (IAB), mobile ad…
IAB Releases Official Protocol for Creating In-App, Rich Media Mobile Ads
The IAB “Mobile Marketing Center of Excellence,” today unveiled the final version of its “Mobile Rich Media Ad Interface Definitions,”…
IAB Launches “Mobile Marketing Center Of Excellence” To Drive Industry Growth
It was announced today that the Interactive Advertising Bureau (IAB) has launched what it’s calling the “Mobile Marketing Center of…