The Mobile DSP: ‘We’re Nearly There’
The following post is a guest contribution from Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile in New…
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Details are Critical For a Successful Mobile Campaign
The following is a guest post by Paul Faherty, Managing Partner at Text2VIP, an Atlantic City based Text Message Marketing Firm….
Political SMS Campaign Teaches New Dog, Old Trick
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. With the explosion of…
Cabela’s Teams with Motricity to Launch Interactive Mobile Marketing Program
On Wednesday, Cabela’s raised the curtain on a new mobile marketing program designed to promote the company’s 50th anniversary. But…
Millennial Media’s SMART Report Highlights Growing Importance of All Things Local in Mobile Marketing
On Thursday, Millennial Media released its monthly SMART report, which presents more than a few interesting tidbits on the many…
SMS Gets Pinned in WWE Texting Disaster
The biggest defeat on WWE Monday Night Raw this past week didn’t take place among combatants inside the squared circle….
Old Navy Goes Mobile to Target Males
Old Navy must think it’s the post office because all it cares about these days is “male” delivery (rim-shot, please)….
Anime Show Targets Smartphones
The Corpse Princess has set her sights on smart phones. The anime series of the same name is coming out…
Upstream & Telefonica-O2 Win Gold “MAMA” Award
At Visiongain’s Mobile Advertising and Marketing Awards & Conference 2009 in London last week, Upstream and Telefonica-02 out of the Czech Republic…