Advertising Trade Groups Release Guidelines for Mobile Ad Data Usage
The Digital Advertising Alliance (DAA) and the Network Advertising Initiative (NAI) are two of the leading major advertising trade groups…
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On The ‘Lookout’ For Aggressive Mobile Advertising
With the goal of keeping mobile advertising responsible and as non-intrusive as possible, mobile security firm Lookout is behind a…
MMA Drafts Privacy Policy Guidelines for Mobile Apps, Now Open to Public Comment
The Mobile Marketing Association (MMA) today announced new privacy policy guidelines aimed at governing mobile applications, which are now open…