mobile ad targeting Archives -

SITO Mobile, LiveRamp Tap Off-Line Customer Data for Mobile Ad Targeting

MikeR8 years ago1 mins

Over the weekend, MMW was briefed by reps for SITO Mobile Ltd., a leading mobile engagement platform provider, about their…

EmmaM8 years ago1 mins

“Bing Ads has been offering advertisers the ability to reach users in search-powered environments providing the most relevant and actionable…

michael8 years ago1 mins

In order to boost the profits of developers and increase its mobile ad presence, Apple has begun – as of…

michael9 years ago1 mins

Location isn’t everything when it comes to mobile… but it is the most important factor. That’s the observation from Eli…

michael9 years ago1 mins

According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly,…

michael10 years ago1 mins

The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their…

MikeR10 years ago1 mins

xAd is touting the release of its latest quarterly report, Mobile-Location Insights Q1 2013. In the new report, the mobile…

michael10 years ago1 mins

Velti is taking on the big boys of mobile advertising with it’s creation of the “most comprehensive solution for brands…

justinmontgomery11 years ago1 mins

Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search. According to the…

justinmontgomery12 years ago1 mins

In its latest S.M.A.R.T Report for July, Millennial Media takes a deep look at the travel vertical in terms of…