Do Messaging Apps and Digital Wallets Represent the Future of Digital Marketing for Brands?
Pity the poor digital marketer. Just when she thinks she’s located the hottest platform, the world shifts, the platforms change,…
messaging apps
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How to Leverage the Full Spectrum of Customers’ Mobile Activities in Six Steps
A great mobile app is like a gold nugget, but it’s only one among many. For your mobile marketing to reach the widest possible audience, you must go beyond the app and leverage the full spectrum of mobile activities.
Analysts Look at What Lies Ahead for Mobile Operators in the New Year
In a new report from Current Analysis — Fifteen Predictions for Consumer Services in 2015 — researchers and analysts forecast…
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
According to a new report from MediaPost, the conventional wisdom has always held that, when it comes to P2P apps,…
In Which Emerging Mobile Market is SMS Usage in Decline?
While mobile communications have never been more popular or pervasive, consumers are quickly turning away from traditional SMS and finding…