No Words, No Problem — Virtual Stickers are Taking Over
The following is guest contributed post by Deidre Bakker-Riches, owner of a boutique marketing firm and consultancy, Twlv31 Marketing, and…
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Opinion: Marketing Made for the Mobile Medium
The following is an exclusive guest contributed post to MMW from Dave Bell, CEO of Gummicube Late in the 1990’s…
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
According to a new report from MediaPost, the conventional wisdom has always held that, when it comes to P2P apps,…
Juniper: A2P Messaging Worth $60 Billion by 2018
What a difference four years can make. That’s the resonant message emerging from a new report by Juniper, which projects…
Twitter May Challenge Facebook with Dedicated Direct Messaging App
Twitter is looking to take its direct messaging capability to a new level, sources close to the microblogging behemoth say….
Study: 31 Percent of U.S. Adults Prefer to Be Reached via SMS, 51 Percent Still Prefer Calls
According to a new Pew Research study, almost one-third of US adults prefer to be reached via text message rather…
Mobile Marketing Association Publishes Expanded Mobile Ad Guidelines
On Tuesday, the Mobile Marketing Association (MMA) published the fifth edition of its “Mobile Advertising Guidelines.” The guidelines – which…
Verizon Debuts 20 Location, Messaging And Network-Based APIs For Developers
Today at the Verizon Developer Community (VDC) Conference in Las Vegas, America’s largest operator announced 20 new APIs that are…
Urban Airship Lands $1.1M for Mobile Content Delivery
Portland-based Urban Airship got a boost this week with a $1.1M series A round led by True Ventures. The company…