Location Data Driving Marketers Loco
It’s powerful but it can be painful — especially for marketers that can’t leverage it or understand it. We’re speaking,…
location data
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New Study Reveals How Marketers Are Using Location Data
A new study from the Mobile Marketing Association, which is based on surveys and interviews with more than 400 brand…
Wednesday IAB Webinar to Focus on Marketing ROI and Location Data
On Wednesday, IAB is hosting a critically important webinar on matters close to the heart of every marketer who truly…
Location More Important Than Ever in Mobile Marketing
Location isn’t everything when it comes to mobile… but it is the most important factor. That’s the observation from Eli…
What Can Physical Retailers Learn from Location and Mobile Shopping Data?
With the holiday shopping season upon us, retailers are gearing up for the consumer madness to come. Of course, the…
Apple Maps Its Way to Latest Acquisition
Ahead of the weekend, Apple confirmed its acquisition of crowdsourced location data company Locationary. Steve Dowling, an official Apple spokesperson,…
Urban Airship Acquires SimpleGeo for $3.5M
In a rather interesting turn of events, it was revealed today that Urban Airship — a pioneer in mobile push…
Groupon Updates Mobile Sharing & Privacy Guidelines, Now Collecting More Personal Info
Group-buying powerhouse Groupon sent an email to users over the weekend outlining changes to its terms of use and privacy…
Millennial Media Acquires Location-Based Mobile Data Startup Condaptive
Mobile advertising powerhouse Millennial Media today announced the acquisition of Condaptive — a location-based mobile data startup out of Washington…
Google Using Mobile Apps To Crowdsource A Massive Database Of WiFi Hot Spots
Google announced on Tuesday that mobile phone and some laptop users who use Google applications to get a fix on…
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