The MMA Touts New Guidelines for Mobile Native Ad Formats
On the precipice of its related webinar scheduled for today (The Rise of Native Mobile Advertising ), the Mobile Marketing…
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Native Ad Guidelines Enter the Global Spotlight
As mobileStorm‘s Digital Marketing Blog recently covered in ample detail, the Internet Advertising Bureau (IAB UK) has just released what…
MMA and IAB Seek Public Comment on ‘Mobile Phone Creative Guidelines’
With the goal of simplifying the development of ad units across the industry, the Mobile Marketing Association and the Interactive…
MMA Global Publishes New Mobile Ad Guidelines
The International Mobile Marketing Association published its bi-yearly-updated Global Guidelines for Mobile Advertising today. Providing guidelines for advertising in mobile web,…