Tag Archive | "geo social"

Geo-Shopping App ShopKick Surpasses 700M Product Views, 7M Product Scans & 2.3M Users

ShopKick, the mobile shopping app with a unique twist on location-based engagement, has come out with impressive numbers detailing how the startup has grown since its launch in August of last year.

ShopKick forgoes the ever-popular “checkin” concept and instead uses a proprietary signaling method.  When someone using one of ShopKick’s free mobile apps walks into a store that has integrated the ShopKick system, a signal is detected and the app subsequently delivers reward points called “kickbucks” to the user.  Kickbucks are rewarded for anything the store desires, such as simply walking into the store, or actions such as trying on clothes, scanning a product barcode and more.  These kickbucks can then be redeemed across all partner stores for gift card rewards or for Facebook Credits.  Users can also receive special discounts on specific products at partners stores like Macy’s, Best Buy or Target.

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Posted in Android, Announcements, BlackBerry, iOS, LBS, Marketing Strategy, Mobile Apps, Mobile Commerce, Mobile Devices, Mobile Location, Mobile Marketing, Mobile News, Mobilize, Smartphones, Tablet DevicesComments Off on Geo-Shopping App ShopKick Surpasses 700M Product Views, 7M Product Scans & 2.3M Users

Survey: Checking In On Foursquare, Facebook Least Popular Smartphone Activities

While the popularity of location-based services like Foursquare, Gowalla and many others have been in the spotlight over the last couple years, their popularity with mobile consumers might not match the hype.

According to a recent study conducted by Pew Research, checking in via geosocial services like Foursquare are the least popular activity among smartphone users.  While more than half of the smartphone owners in the survey of 2,277 adults report accessing social networks, sending photos and viewing email, just 12% of smartphone owners say they use checkin services.  Not surprising, the most popular activity was sending SMS messages.

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Posted in Announcements, LBS, Mobile Apps, Mobile Data, Mobile Location, Mobile News, Mobile Social, Mobilize, Predictions, SmartphonesComments (5)

Foursquare Raises $20M In New Funding, Now Valued At $95M

In a rather unsurprising move at this point, Foursquare has finally announced a new funding round of $20M led by Andreessen Horowitz, which now values the startup at roughly $95M.  Other investors include Union Square Ventures and O’Reilly AlphaTech Ventures, who backed the company in the beginning with a $1.35M round last fall.

Foursquare currently boasts 1.8M users and is adding roughly 15,000 new users per day.  At this rate, the young startup is growing faster than Twitter did at the same stage, which is a big reason Andreessen Horowitz decided to take the plunge- even after previously withdrawing funding after saying the funding process was “playing out too much in public.”

With its new cash infusion, the company — which currently boasts a modest 27 employees — plans to build a “world class engineering organization” to help solidify its position as a leader in the geo-social space.  Even though Foursquare gets a bulk of the press these days, it’s easy to forget that other players are busy raising funds and building out their mobile apps as well.  Booyah recently raised $20 million for its own MyTown check-in app, and a third player, Gowalla, raised $8.4 million in a funding round in late December.

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Posted in Announcements, Mobile Apps, Mobile Devices, Mobile Location, Mobile News, PredictionsComments (1)

Facebook Planning All Out Assault On Geolocation & Check-ins

Facebook Planning All Out Assault On Geolocation and Check-insAfter digging through JavaScript code, TechCrunch is reporting they’ve found some interesting tidbits in relation to Facebook’s plans for geolocation and the ever-popular “check-in” functionality- signaling that Facebook is planning an all out assault on the likes of mobile geolocation and the ecosystem surrounding it.

Visiting the touch-screen optimized version of Facebook causes the site to hang for an extended period of time, indicating that code being called isn’t working properly.  Digging deeper with debug mode enabled reveals that the site is attempting to populate something called the “places_tab.”  Since this feature (presumably tied to Facebook’s geolocation functionality) isn’t yet enabled, the error is thrown out.

It looks as though Facebook has created a mobile version of the site using the HTML5 location component to grab your location information from your phone, which then takes you to this new Places area of Facebook that presumably will have a list of venues around you.  From there, you can easily check-in.  Beyond basic geolocation data, Facebook looks to have built-in functionality to also acquire a user’s altitude, heading, and speed to boost accuracy and lessen the impact of “check-in cheating.”

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Posted in Announcements, Marketing Strategy, Mobile Devices, Mobile Location, Mobile News, Mobile Social, NewsComments (3)

Standardized Location Data Is The Future Of Mobile Advertising

Standardized Location Data Is The Future Of Mobile AdvertisingMobile location data is the foundation for mobile advertising, that’s no secret, but as the momentum of the industry continues to rise, it’s leaving a trail of fragmented data in its wake.

That’s why this post on TechCrunch yesterday struck a chord in saying that “it’s time for an open database of places which all companies and developers can both contribute to and borrow from.”  In other words it’s a call for all players in the mobile location game — like Gowalla, Foursquare, Citysearch, Loopt, Twitter and even Google — to combine their separate user-location databases for the betterment of the industry as a whole, instead of continuing down a path of fragmentation.

The location data used for mobile advertising goes much further than simply knowing where a user is via GPS coordinates.  Obtaining location data along with other user-information such as a tweet, a check-in, taking a photo, etc., adds much more relevancy, which is inherently necessary for effective mobile advertising.  Knowing where a user is at any given time is only the first step- knowing what that user’s doing and what they’ve done at that location is what’s valuable from a mobile advertising perspective.

The problem, however, is that each company is building their own database of “places” information wrapped in various concepts.  Gowalla and Foursquare are obtaining massive amounts of valuable user-data via “check-ins,” for example, while Twitter is building its own massive database of location data wrapped in geo-tagged tweets.  Combining these and other data-sets in one centralized and standardized database, and making it readily available via APIs, would be a massively powerful resource on several levels.

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Posted in Developer, Marketing Strategy, Mobile Advertising, Mobile Marketing, Mobile Partners, PredictionsComments (5)

Loopt Strengthens Its Location-Based Advertising Offerings, Sets Sights On Hyperlocal Marketing

Loopt Strengthens Its Location-Based Advertising Offerings, Sets Sights On HyperlocalGeo-social networking from the likes of Gowalla, Foursquare and Loopt are gaining major momentum with users, and are trying to leverage the popularity to harness the power of location-based advertising through content deals.  The “holy grail” of sorts, however, is leveraging the community and location aspects to offer hyperlocal performance-based advertising- or a means to actually deliver a consumer to a store.

Loopt, on the heels of signing yet another content partnership with Tasting Table to inject relevant content, revealed that its true focus remains on offering a much more accountable approach to local advertising.  The company has a product launching soon that will help advertisers pay for the number of people they can actually deliver, utilizing a true performance-based model on a hyperlocal level.

Building on the “check-in” mindset of its users, Loopt could essentially allow a company to keep track of ads shown and whether people actually visited a location later using GPS or voluntary location-sharing.  The proliferation of GPS-enabled devices makes the concept much more viable, and allows for a cost-per-action pricing model in lieu of more traditional and outdated cost-per-impression or CPC models.

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Posted in Announcements, Content Publishing, Developer, Mobile Advertising, Mobile Marketing, Mobile Partners, Mobile Social, NewsComments (1)

User “Migratory Habits” Data From Foursquare, Gowalla Prove Valuable For Mobile Marketing

User "Migratory Habits" Data From Foursquare, Gowalla Prove ValuableGeo-social startups like Gowalla and Foursquare have made the act of “checking in” surprisingly popular for a growing number of users.  It’s popularity has helped the aforementioned startups compile an ever-growing mound of data related to its user’s so-called “migratory habits,” which could be an integral aspect in the future of mobile advertising.

CNBC published a good article dissecting the concept surrounding geo-social apps like Gowalla and Foursquare trying to determine what the appeal for consumers is, what effects it has on mobile advertising, and whether the concept will gain traction outside the tech-savvy confines of Silicon Valley.  While several aspects are uncertain, one thing’s for sure- these startups are compiling a unique set of data that will be valuable in the very near future.

Acquisitions in the mobile-ad space are hot and heavy right now, with every major player from Google to Apple and Microsoft ready to make a move to strengthen their position in the race to the top.  As the big guns try to capitalize on the smart phone explosion with mobile ads that target people where they congregate, startups compiling a trove of data about users’ migratory habits could make attractive acquisition targets.  At one point in January, a Foursquare user was checking into a location every second, the company said.

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Posted in Marketing Strategy, Mobile 2.0, Mobile Advertising, Mobile Apps, Mobile Fun, Mobile Marketing, Mobile Software, Mobilize, PredictionsComments Off on User “Migratory Habits” Data From Foursquare, Gowalla Prove Valuable For Mobile Marketing