Is BlackBerry Still a Leader in Enterprise Mobile Management?
BlackBerry may still be alive and kicking, but is the Canadian company still a leader in enterprise mobile management? If…
Forrester Research
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Size Matters: So Why Do Brands Have Such Small Mobile Marketing Budgets?
Mobile is hot, it’s at the top of every marketers urgent list. So why, according to Forrester research, do brands…
Infographic: Analytics Driving Digital Marketing
It’s been said that in the world of mobile marketing, there are three little letters more intimidating than IRS and…
Inside Google’s Ultimate Advantage Over Facebook
On Monday, Forrester Research published a new report pointing to a major advantage Google continues to hold over social networking…
ROI Remains Top Concern and Objective in Mobile Marketing
They’re the three little words mobile marketers either love or dread the most – return on investment. For some with…
Forrester: US Mobile Payments to Reach $90 Billion in 2017
Mobile payments have been all the topical rage this week at the National Retail Federation’s 102nd Annual Convention and EXPO….
Twitter on Tap to Top $1 Billion in Ad Revenue in Two Years
There’s nothing “micro” about microblogging network Twitter’s ad revenue. In fact, the latest projections have Twitter raking in more than…
Intel and MasterCard Forge New Partnership Over Online Shopping
On Monday, Intel and MasterCard touted a new multi-year partnership and “strategic collaboration” aimed at bringing further enhancements to security…
Mobile Response Targeting Unveiled by BlueHornet Networks
This week, the folks at BlueHornet – a prominent enterprise email marketing provider – rolled out their latest endeavor, which…
Forrester Research Pegs Interactive Marketing Spend to Hit $77 Billion By 2016
Shar VanBoskirk, a Vice President and Principal Analyst at Forrester Research, published an insightful piece in Forbes this week that…
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