Koetsier : Data is the Key to Huge Marketing Successes
“When it comes to marketing, social is cheapest and ad exchanges help you target the highest-quality consumers, but nothing beats…
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Tango Teams Up with Content Providers to Augment Mobile Experience
On Tuesday, the team at Tango – a mammoth mobile messaging service with more than 200 million registered members –…
SXSW: The Week's Top Stories from Austin
All week, Mobile Marketing Watch has been in Austin, Texas covering the hottest new and developments from the convention floor…
Millennial Media Says Entertainment is Booming in Mobile
Millennial Media’s freshly-published S.M.A.R.T. report once again features global data from the ad network’s global platform, including key advertiser trends,…
Twitter Confirms Acquisition of Trendrr
Twitter has now confirmed its relatively quiet acquisition of real-time TV data company Trendrr. Yesterday, Trendrr CEO Mark Ghuneim announced…
Sprint and Time Inc. Form Mobile Alliance
Sprint and Time Inc. have just announced a mobile content, advertising and retail alliance. As part of the arrangement, Time…
New Millennial Media Infographic ‘Rocks’
Millennial Media has published some interesting new data gleaned from its platform dating back to last month in Austin, Texas…
New Report Highlights How Hispanics Use Smartphones in Retail
In what’s being called a groundbreaking new study to examine how smartphones are used within the Hispanic community, cross-cultural advertising…
Cellit Publishes Insightful Best Practices in QSR Mobile Marketing Programs
On Tuesday, the folks at Cellit – a well-known provider of mobile customer relationship management (CRM) systems – published the…