When it Comes to Email, Less Definitely is More for Both Message and Images
While every marketer knows that email is still a powerful core communication channel, the fact is that today’s consumer is…
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MMW Op-Ed: 8 Ways to Use Preheader Text to Improve Your Email Open Rates
The following is a guest contributed post from Christopher Lester, Director of Concierge at Emma. Bad news, friends. Your subscribers…
Why Transactional Emails Are Perfect for Marketing and Promotion
Year after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the…
Email Marketing: The More Personal it is, The More Effective it Becomes
According to a new report shared recently on mobileStorm’s Digital Marketing Blog, one of the biggest and least anticipated beneficiaries…
Email Marketing: The More Things Change, The More They Stay The Same
Year after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the…
Infographic: What Drives Email Marketing Conversions?
There’s a very, very good reason why email marketing spending by businesses will top $2.5 billion within three years. It…
BlueHornet Stings Competition with Coupons for eCommerce
BlueHornet Networks, Inc. is buzzing about its new Unique Coupon Distribution solution. According to an announcement from the company, the…
Infographic: Do Contests Really Drive Email Leads?
According to the findings of a recent study by Incentivibe, online contests and giveaways on your company’s website or landing…