Op-Ed: Email In a Mobile Age
The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for…
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SMS Tops Email in Consumer Preference When it Comes to Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…
OPINION: Video Poised to Overtake Email… Soon
The following is a guest contributed post by Fritz Brumder, CEO of Brandlive. You wake up, and scroll through the…
Are Websites That Collect Visitors’ Email Addresses Too Risky to Trust?
Over 50% of websites collect visitors’ email addresses, creating the possibility of privacy breaches. That’s the opening salvo in a…
March 1, 2019: The Day Video Overtakes Email
The following is a guest contributed post by Fritz Brumder, CEO of Brandlive. You wake up, and scroll through the…
Kinetic Email Could Improve Success of Emails Sent to Consumers
As marketers seek better ways to engage consumers via email, “kinetic email” is garnering more attention. What’s kinetic email? It’s…
How Does the Latest Yahoo Data Breach Impact The Company’s Reputation?
The latest Yahoo data breach has been confirmed and it’s one impacting practically anyone with a Yahoo email account. So,…
Five Easy Ways to Optimize Mobile Email Before Christmas
The following is an exclusive guest contributed post from Geoff Phillips, Senior Email Developer at Email on Acid. The Black…
LiveIntent, Rubicon Project to Make Proprietary Email Inventory Available Through Private Marketplace
MMW has learned that LiveIntent, an industry-leading platform for people-based marketing and advertising, is teaming up with Rubicon Project, which…
Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…