Display Advertising Days Numbered? Study Says Mobile Marketing Will Cause It to Fall
It’s not just in western markets, but also now in Asia Pacific that expert observers are predicting the fall of…
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Cohen: Email-Based Display Advertising is the Future
The following is an op-ed from Jordan Cohen, CMO of Fluent. There was a big story out in the Wall…
New Display Ad Solution Creates Marketing Buzz
The performance display advertising specialists at Criteo have just announced the beta release of their newest solution. The new offering…
Mobile Ad Spend Popped 111% in 2012
The Interactive Advertising Bureau (IAB) reported Tuesday that mobile advertising spending officially surged 111% percent in 2012. Ballooning to $3.4…
Earnings Takeaway: Yahoo Must Search for New Display Ad Revenue
Yahoo today reported earnings for the fourth quarter of 2012. Fortunately for the company still looking for a comeback in…
Google Heavyweight Joins Mobile Marketing Association Global Board of Directors
The Mobile Marketing Association must have performed a Google search for a new member of its Global Board of Directors…
Google to Start Factoring Mobile Optimization into AdWords Performance
Google has always been about creating the best user experience on mobile devices and has taken broad steps to encourage…
Forrester Research Pegs Interactive Marketing Spend to Hit $77 Billion By 2016
Shar VanBoskirk, a Vice President and Principal Analyst at Forrester Research, published an insightful piece in Forbes this week that…
Google Chairman Says Video is Central to Google’s Social Strategy
Although Google doesn’t have many failures shadowing its existence, when it comes to accomplishments in the world of social media,…
Display Ad Business Sees Big Q1 Spike
Anyone concerned about the future of the display ad business shouldn’t be. According to the latest report from Kantar Media,…
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