Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon
Every product has its price. And when it comes to geo-locating consumers, so does every shopper. Hey, retailers: looks like…
Digital Coupons
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Digital Vouchers, Coupons Add to mCommerce Momentum
Several weeks ago, mobile ad network InMobi announced the results of its 2014 Mobile Media Consumption Report, which provides insights…
Digital Coupons Coming to Credit Cards
Coupons.com has shared with MMW details of its latest updates to the Coupons.com website and the Coupons.com mobile apps. New…
Going Beyond Geo-Location is Critical in Mobile Targeting
It goes without saying that geo-targeting is widely deemed critical to modern mobile marketing. But a a “lack of personalization”…
Promoted Updates Unveiled From Foursquare
On Wednesday, Foursquare revealed how it will better connect its growing user base with the businesses they love. “Today,” the…
Infographic: Mobile Coupons & Why 20 Percent of Smartphone Users Redeem Them
The folks over at Microsoft Tag have put together a new infographic detailing the explosive growth in mobile coupons, along…
One in Ten Users Redeem Mobile Coupons
A new report out from eMarketer indicates continued uptick in the popularity of mobile coupons, indicating that one in ten…
Old Navy Goes Mobile to Target Males
Old Navy must think it’s the post office because all it cares about these days is “male” delivery (rim-shot, please)….
MMA Publishes Best Practices, Guidelines For Mobile Coupons & “Mobile Price Promotions”
The Mobile Marketing Association (MMA) has been busy lately. Just yesterday it announced a timely new initiative aimed at mobile…
Awesome Infographic: Mobile Advertising & The Rise Of Mobile Coupons
It’s sometimes hard to quantify the mobile advertising industry, let alone the many aspects therein. That’s why I love infographics….
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