Jumping on the Carousel: First Facebook, Now Pinterest Plans New Multi-Image Ad
The drive to monetize has pushed more than one social media site to add to their advertising offerings. The latest…
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Location Savvy Digital Ads Prompt ‘Immediate ROI’
Rocket Fuel, a provider of artificial intelligence (AI) advertising and marketing solutions for global marketers and brands, has announced its…
Political Ad Spend Reached New Heights This Year
It’s all over except for the crying (if your preferred candidate didn’t win). Now comes news — as if voters…
What Does the Future Hold for Digital Ads?
What do you call a 5% conversion rate for digital advertising? Nearly impossible. That’s the dilemma that advertisers face as…
Digital Display Wallops TV for Auto Insurance Brands
Who is going to switch auto insurers in the next six months? We don’t know the exact names yet, but…
Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes
A lot has changed in just a short time. People who studied advertising and marketing even five years ago are…
Reefer Legislation Madness: Medical Cannabis Advocates Use Digital Advertising to Reach Voters
A medical marijuana advocacy group called California Cannabis Voice (CCV) has announced today it has approved the first wave of…
Digital Ad Spend Climbs in First Half of 2013
Digital ad spending was on the move and moving upward during the first half of 2013. According to the latest…