IU Research Shows Marketing Power of Branded Mobile Apps
A new study co-authored by an Indiana University professor seems to confirm that which we already suspect – mobile applications…
branded mobile apps
Read More
IDC: 10.9 Billion Mobile Apps Downloaded In 2010, Expected To Rise To 76.9 Billion In 2014
IDC has been busy lately with its prediction for 2011, with one data point standing out from the rest as…
A Lesson In Branded Mobile Apps, The Virtual Zippo Lighter For iPhone & iPod Touch
Now that branded mobile applications have become all the rage as of late, we can look back on one particular…
OMMA: Beyond Branded Mobile Apps, The Future Of Mobile Lies With HTML5 And iAd
At the OMMA mobile event yesterday in NYC, mobile agency execs discussed the evolution of the mobile ad space, while…
Exploring The Massive Mobile Marketing & Advertising Potential Of The Apple iPad
Today’s announcement of the Apple iPad ushered in a new wave of mobile technology unlike anything we’ve seen in a…