iWatch what happens next
The remake of Total Recall illustrated an interesting concept for the future of communication technology. People could embed electronic circuitry…
bluetooth
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iWatch What Happens Next
The 2012 reboot of the sci-fi classic Total Recall illustrated an interesting concept for the future of communication technology. The…
Blue Bite Launches Interactive Campaign For TNT’s “Rizzoli & Isles” Using NFC, WiFi and QR
Blue Bite and partner Pearl Media have launched what’s being called the first-ever NFC-enabled storefront in the U.S to promote…
“NFC” – Not Always Synonymous With Mobile Payments
The following is a guest post from Mikhail Damiani, CEO & Co-Founder of Blue Bite. Lately, one would be hard-pressed to…
Blue Bite and Reach Media Group Partner To Launch First-Ever NFC-Enabled Ad Network
In a first-of-its-kind launch, Blue Bite — the leading proximity marketing provider in the US — has teamed with digital…
The Importance of Bridging Placed Based Media & Mobile Phones, and 7 Ways To Do It
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. As we all know, over…
MMA Publishes Best Practices, Guidelines For Mobile Coupons & “Mobile Price Promotions”
The Mobile Marketing Association (MMA) has been busy lately. Just yesterday it announced a timely new initiative aimed at mobile…
FuturLink Claims 16 Million Mobile Downloads From Proximity Marketing Campaigns
Let’s face it, proximity marketing has largely failed in North America given its less-than-perfect user experience, privacy issues and host…
Bluetooth Proximity Marketing Comes To National Hotel Chains Thanks To QderoPateo & Kommunity Kiosk
Qdero Pateo, the innovative mobile technology company we’ve covered many times in the past, announced today they’ve partnered with Kommunity…
Bluetooth Proximity Marketing Does Work, Here’s Three Successful Case Studies
When it comes to proximity marketing, there’s those that understand its benefits and risks, and those that simply feel it’s…