Mobify Raises the Bar in Mobile with Introduction of New Analytics Manager
Ecommerce professionals can now capitalize on investments in industry-standard marketing analytics platforms while taking advantage of the most promising new…
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Marchex Speech Analytics Sets Industry Standard in Customer to Business Call Analytics
Marchex, a mobile advertising analytics company, announced Thursday the results of a product test, independently verified, of its recently launched…
Brightcove, HubSpot Partner to Bring Video Analytics to Marketers
Brightcove Inc., a top provider of cloud services for video, and HubSpot, an inbound marketing and sales software company, has…
Verto Analytics Rolls Out Smart Poll for Marketers
Ahead of the weekend, MMW was briefed by the team at Verto Analytics, a consumer-centric measurement company, about the launch…
‘Reveal Analytics’ Debuts at NRF Big Show 2017
Natural Insight, a key player in enterprise cloud and mobile applications for retail merchandising and workforce management, unveiled on Monday…
4 Reports to Help Your Digital Media Forecasting in 2017
The following is a guest contributed post by Kelley Schultz, Director of Digital Marketing and Analytics at DialogTech. As 2016…
2017 Will Be The Year of the Smart App
According to Mobile Marketing Platform Leanplum, 2017 will be the year of the Smart App as automation technologies using artificial…
Marketing Analytics Platform Secures $15M in Funding
Ahead of the weekend, MMW learned that Singular — a unified marketing analytics platform for many of the world’s largest…
AppsFlyer Gives Marketing Professionals Something to THINK About
AppsFlyer, a mobile attribution and marketing analytics company, announced ahead of the weekend the availability of its data and marketing…
Neustar Announces Advanced Marketing Attribution Analytics
On Thursday, the team at Neustar — a provider of real-time information services — announced a new advanced marketing analytics…