Tablet Growth Trouncing eReader Growth Among Avid eBook Readers

We may be yet to learn exactly how many iPads, Kindles, Nooks and other mobile tablets and e-readers were sold over the holidays, but the trend line points to one undeniable pattern – tablets are trouncing e-readers in the popularity department.

According to the latest information released by the Pew Research Center on r-reading, the population of e-book readers is growing… but the growth of tablet ownership is faster and more widespread.

Pew’s ongoing Internet & American Life survey finds that 25% of respondents now own a tablet. On the other hand, e-reader ownership now stands at just 19%.

But regardless of whether the e-book is read on a tablet or e-reader, which demographics are flocking to e-books most routinely?

“In the book-reading population,” Pew finds, “those most likely to read e-books include those with college or graduate degrees, those who live in households earning more than $75,000, and those whose ages fall between 30 and 49.”

  • 7% of Americans ages 16 and older read one book in the previous 12 months
  • 14% had read 2-3 books in that time block
  • 12% had read 4-5 books in that time block
  • 15% had read 6-10 books in that time block
  • 13% had read 11-20 books in that time block
  • 14% had read 21 or more books in that time block

Do you prefer tablets to e-readers for reading e-books? Please weigh in with a thought or comment below.

To review other findings from Pew in this new report, click here.

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