This week, with “SXSW” perpetually trending worldwide on Twitter, SXSW videos racking up thousands of views on YouTube, and images from the convention lighting up Instagram, it’s clear that the SXSW brand has been a boon to other brands looking to generate attention in response to their presence at the mammoth Austin, Texas-based convention.
If the popularity of SXSW-related videos last year is any indication, this year’s bastion of branded video content will similarly be a marketing gift that keeps on giving.
Overall, few elements in digital marketing today are hotter than brand videos.
“Brand videos are an area being explored more and more by marketers and companies alike, with over eight billion views being clocked up on brand videos in 2013, an increase of 7000 per cent from 2006,” writes The Drum‘s Ishbel Macleod.
Macleod’s recent report cites new data from a ContentedLondon study, which points to the fact that three in five consumers will now spend at least two minutes watching product videos, as long as the branded content is well done.
“Perhaps unsurprisingly,” Macleod notes, “it was discovered that videos are shared 12 times more than text on Facebook, and that over half of 25-54 year olds share video content online.”
To learn more, check out the insightful infographic shared below.