According to the findings presented in freshly published study on social media usage, Twitter users are quickly migrating away from PCs and moving over to mobile phones and tablets as their preferred devices.
Strategy Analytics’ ConsumerMetrix survey data is presented in the report titled “Social Network Profile: Who Uses Twitter?”
Between March 2012 and October 2012, the proportion of people who used a desktop or notebook computer for tweeting fell from 77 percent to 64 percent. In the same period the proportion who used a mobile phone for tweeting rose from 53 percent to 64 percent, and those using a tablet rose from 9 percent to 18 percent.
Overall, the data shows, the proportion of Twitter users using a mobile device (either tablet or phone) rose from 56 percent to 71 percent.
“The immediacy of Twitter communications requires devices which are close to hand at every waking moment,” explains David Mercer, VP of Digital Consumer Practice at Strategy Analytics. “By definition this suggests mobile phones and tablets should be preferred devices for Tweeting and the survey evidence points clearly in this direction.”
To learn more or to purchase the new report from Strategy Analytics, click here.