Study Shows Strongest Brand Loyalty on Facebook

Wouldn’t it be fascinating to learn which brands have the most loyal fans on Facebook? On Wednesday, we gained some insight into that search. This morning, LoudDoor introduced …

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Wouldn’t it be fascinating to learn which brands have the most loyal fans on Facebook? On Wednesday, we gained some insight into that search. This morning, LoudDoor introduced “Brand Satisfaction,” a new dashboard powered by over 1 million monthly survey responses.

Billed as the “largest market research of its kind,” Brand Satisfaction tracks every major brand on Facebook and how likely fans are to recommend those brands to others.

Brand Satisfaction provides marketing and insights professionals with access to hundreds of demographic, behavioral and attitudinal details about audiences they follow.

For its first study, Brand Satisfaction compiled millions of responses from Facebook Fans of over 15,000 Facebook pages to determine the Top 20 brands with the most loyal Fans.

The top 20 looks like this:

  1. St. Jude Children’s Research Hospital
  2. Facebook
  3. Google
  4. Walt Disney World
  5. ALDI USA
  6. Xbox
  7. Starbucks Frappuccino
  8. Google Chrome
  9. Duncan Hines
  10. Adobe Photoshop
  11. Tim Hortons
  12. Hershey’s
  13. In-N-Out Burger
  14. Dove Chocolates
  15. NFL
  16. Portillo’s
  17. BRAVO
  18. Disneyland
  19. Dollar Tree
  20. AMC Theatre

“Demographic and behavioral data is the cornerstone to understanding a brand’s Facebook audience and powering game-changing marketing decisions,” says David Guy, CEO of LoudDoor. “Rather than relying on highly subjective social chatter or experimental ‘listening’ technologies, Brand Satisfaction does the hard work of asking brands’ Fans directly about their attitudes, behaviors and motivations. We then package this powerful data in a simple dashboard interface to empower brands to harness their Facebook asset.”

Are you surprised by any names on the list?

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2 comments

  1.    Reply

    Hey, Cory, I'm a client service specialist at LoudDoor and just saw your comment. The survey was an opt-in survey where survey participants who are fans of a certain facebook page are asked, "How likely are you to recommend [brand x] to your friends or colleagues?" The results, especially when compared on a relative basis within industries really highlight lots of opportunities and/or problems. It is easy to "buy" fans, but we hope the ability track this sentiment will give a better performance for brands on Facebook than surface metrics like fan count and engagement. Hope this helps explain the process better.

  2.    Reply

    Surveys always leave me skeptical. Without actually seeing the questions or rating scale, I don't know what to make of this list. My initial thought was, "If I'm a fan of a brand on Facebook, why wouldn't I be likely to recommend it to others?" While some exceptions pertain, the list, overall, certainly isn't dominated by the world's most-powerful brands; however, you certainly don't need to be a "big brand" to have high engagement and satisfaction levels.