Verto Analytics, a single-source audience measurement company, and Statista, one of the leading research companies on the Internet, recently announced they have formed a research partnership.
Verto Analytics will provide Statista with ongoing research deliverables and measurement data based on its single-source digital, cross-device audience measurement methodology.
Verto’s research data currently covers adult consumers ages 18 and over in the United States, United Kingdom, and China, with additional countries in Europe and Asia to follow in the coming months.
“Verto Analytics’ research and insights offer our audience accurate reliable metrics on today’s digital consumer across every device, app, and platform they use throughout their day – including content consumption and device usage. We continuously seek reliable data partners, and Verto offers an impressive level of detail on today’s digital mobile consumer,” said Friedrich Schwandt, CEO of Statista.
“Today’s international, cross-device world requires a media measurement solution like Verto, which provides transparent consumer insights based on a single source measurement panel,” Schwandt adds. “Consumers are highly mobile and more and more of their digital activities, time spent with entertainment and e-commerce transactions are taking place across multiple screens and devices. The depth of data that Verto provides is a must-have resource for companies that require deep insights into what consumers are doing to help inform their marketing, competitive intelligence, media buying and product strategy initiatives.”