On Wednesday, the nation’s third largest wireless operator Sprint announced the creation of Pinsight Media+TM, a new advertising service that supposedly gives advertisers “the power to reach consumers on their mobile device in a more personalized way.”
“Pinsight Media+ was designed to drive substantial value for brands, advertisers and publishers,” said Mike Cooley, vice president of New Ventures at Sprint. “This new service offers advertisers the latest in custom campaigns, targeting and insights.”
The big announcement today was two-fold. In addition to the unveiling of Pinsight Media+, Sprint says it is also partnering with Amobee to build a “sophisticated mobile advertising platform” that is capable of delivering targeted ads.
With guidance from digital-led, integrated brand agency Digitas, Pinsight Media+ is building an ecosystem where well-known brands, such as WhitePages, and advertising networks, including Jumptap and Hispanic-focused mobile ad network RedMas, can effectively connect with third-party publishers such as AccuWeather, Scout by Telenav and Sprint’s 2Zona Latina.
“Sprint has been a leader in bringing smartphones to customers,” said Bill Malloy, chief marketing officer at Sprint. “Pinsight Media+ is the next evolution in delivering the content consumers want on their devices. With Pinsight Media+, brands are able to deliver relevant solutions – marketing as a service – in the moments that matter.”
To learn more about this partnership and what it means for mobile advertising, check out the full announcement from Sprint here.